When Jane Shepherdson quit as
Topshop's design director last December after 20 years, there
was much speculation as to where she would appear next. Lisa
Grainger joined her in Bangladesh, where she is helping boost the
profile of one of Britain's most ethical fashion companies,
People Tree. Photographs by Franck Sauvaire
'Everyone ready?' Safia Minney says, scraping her wild
black curly hair into a more businesslike ponytail. 'I'm
not sure what this factory will be like – so be prepared. I've
been into some horrors.'
t is October and I am in Dhaka, the capital of Bangladesh, with
Minney, who runs Britain's most successful ethical fashion
company, People Tree. With us is her new consultant, Jane
Shepherdson, who is 'between jobs', having left Topshop
last December after 20 years as design director.
Shepherdson, one of the most influential women in British fashion
retailing, has kept the industry guessing about where she will work
next. The offers have been flooding in, but while she considers her
next move, she has – perhaps tellingly – agreed to work with Minney,
as well as with Oxfam. On this trip, she is overseeing a fashion
shoot for the company's spring catalogue. Already she has been
of enormous help to Minney: employing Carole Robb, the former Boden
designer, who understands the demands of catalogue shopping and
nine-month lead times that People Tree's small producers
require. She has found a new catalogue photographer, Franck
Sauvaire. She has introduced Minney to potential investors. And she
has already started thinking about changes to the autumn/winter 08
collection, to make the brand more commercial.
On the way up north to the location for the shoot – near the
community project that supplies People Tree – Minney has suggested
giving Shepherdson her first real glimpse into the conditions under
which some of the clothes for the British high street are made. In a
country that has been living under a State of Emergency since
January, where NGOs are threatened with eviction for fomenting
dissent in the garment industry, and where the lives of
workers' leaders are regularly threatened, it is not going to
be easy.
It is a difficult time to visit. For a start, figures have just
been leaked by a local news agency that show garment industry
exports dropped by 24 per cent in July, thanks to political turmoil
and labour unrest. The week before we arrived 1,000 garment workers
had taken to the streets in protest against their working conditions
(which range from shockingly low pay – often below the monthly
minimum wage of about £12 – and long hours to maltreatment and lack
of union representation). In America, trade union movements are
trying to block Bangladesh's preferential trading status to
highlight the lack of workers' rights (if successful, this
could destroy the country's economy, 75 per cent of whose GNP
is from the garment industry). Labour representatives are so
terrified of government reprisals that they refuse to talk to us on
their mobile phones.
advertisementNot that the tiny, fine-boned Minney is put off. As a long-time
activist, she has an assured sense of what is right – and her cause
is very clear: to try to get consumers to buy fair trade and ethical
fashion. As we drive past endless slums, with beggars knocking on
our windows, she tells Shepherdson how, when she started working in
Bangladesh 15 years ago, she was appalled by the terrible conditions
of workers. 'Even 18 months ago, when I visited the workers in
their slum homes, they were living six to a room in a bamboo and
corrugated iron shack built over water into which their toilet waste
fell. But no one does anything about it. Have UK retailers raised
their prices so workers can earn a living wage? No.'
Even today, when consumers are so much more eco-aware, things have
not improved as much as they should have done. In spite of retailers
such as Marks & Spencer, Asda, H&M and Primark assuring
customers that all the Bangladeshi factories they use adhere to
ethical standards, many workers are still paid a minimum wage rather
than a living wage (which a trade specialist at a recent London
conference said was about three times the minimum wage). More than
three-quarters of the 2.5 million garment workers are women, who
often have to leave their children with relatives in rural areas
because their salaries are too low to sustain a family in the city.
In many cases they get only two days off each month. And with no
union representation outside Export Trading Zones (government-run
manufacturing areas in which exporters get preferential trading and
tax perks) and few written contracts, in many factories, if the
women are mistreated they have no formal recourse.
Getting access for Shepherdson and me to see the conditions for
ourselves proves tricky. At one of the showroom factories run by the
Nassa Group, the country's biggest exporter, responsible for
turning out 3.6 million garments each month for cut-price retailers
such as Wal-Mart (owners of Asda), Primark and H&M, we are
introduced to the social compliance officer, who shows us the light,
bright factory floor, and the company crèche: a small, dark concrete
room containing two babies being attended to by an old woman.
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