In February 2006 D-Link, a well known router company, and Kyocera, a
well known cell phone products manufacturer, launched a product that
will revolutionize how trade show exhibitors will gain access to
broadband Internet access.
In most cases exhibitors didn't have many options when it came to
Internet access at trade shows, in fact there was really only one. You
either rented it from the show production company or went without. At
some shows the daily access rate was $500 or more. Now there is an
option. In the past year wireless access through cellular phone systems
has increased at a staggering rate and that access is now available in
a format that can be shared by multiple users.
The technology is called EVDO
and this is what cellular carriers Verizon Wireless and Sprint use to
distribute a wireless broadband signal to its subscribers. A typical
setup includes an account with one of these providers, a laptop and an
access card that plugs into the PC card slot or PCMCIA Slot. This setup
is fine if only one user wanted access, but what if you wanted to
create a wired or wireless network?
This is where the "revolution" takes place...the EVDO router. This
router, available at Kyocera and at D-Link in the near future, enable
you to take the access card and share it via a wired or wireless
access. Similar technologies existed before this router came out, but
they weren't billed as affordable options. The Kyocera EVDO Router has
a street price of $250 - $300. These are the items you will need in
order to use this technology.
Internet Access Account - $60-$100 per month* - Verizon Wireless or Sprint
EVDO PC Card - $50-$200**
EVDO Router - $250-$300***
Total - $1740-$2900 - based on 24 Months of Service
*see service provider's websites for details and offers.
**see service provider's websites for details and offers.
***see hardware provider's websites for details and offers.
Currently, most service providers require you to sign a 24 month
contract for both a phone and Internet access to get their lowest rate
so please check to see if service (Verizon Coverage, Sprint Coverage)
and what plans are available in your area. The total cost of 24 months
of service and hardware can be equal to what one company pays for
access at one show so you can see the incredible value. You also have
the use of a technology that enables you to have access to the Internet
24/7/365 without the need of any wires.
When EVDO is coupled with state-of-the-art portable batteries then the
technology can be used in ways never imagined. Imagine strapping on a
framed camping backpack that has a portable battery, laptop, and an
EVDO card plugged into the EVDO router. Also plugged into the router is
a web-cam that has been attached to a helmet that is on your head. You
now have a wireless, portable, go anywhere webcasting solution. Couple
this setup with a wireless bluetooth headset that plugs into an EVDO
phone (specialized phone that can be used with the router) and now you
can provide interactive tours of the show floor with two-way
communication that is broadcast back to a website. Other uses include
POS systems and credit card authorization systems.
The way I see it, EVDO will not only save thousands of exhibitors'
money but it has created a new level of connectivity for our industry.
It will also be used to create a whole new category of trade show
experiences and for me that is the most exciting part!