banner.jpg

Search

Home > Business > Marketing > Don’t Forget It's Ebay’s Ball

  Don’t Forget It's Ebay’s Ball
 

Recently some of the fees on eBay were raised and what was the immediate reaction from some sellers?
“We will all boycott eBay, that will bring them to their knees.” They cried.

What a load of old rubbish.. eBay is a massive company that makes billions of dollars in profits and a few whinging sellers throwing their toys into a corner and sulking is not going to make one iota of difference.

Wake up to reality eBay can do what they like it is their ball. They can put the fees up, they can change the rules, they can have the worst customer support system imaginable and when all said and done there is nothing anyone can do about it except walk away.

Any company that can grow and develop the way eBay has is not going to do anything to seriously jeopardise their position in the market place.

Since they went public their first responsibility has to be to their shareholders and they are always going to be looking for ways to increase the profits. But that is only the same as we are all trying to do with our eBay businesses.

Quite honestly we should all be used to price rises by now. Look at what has happened to fuel, gas and electricity over the last few months. But just because the prices have gone up does not mean that we are all going to stop driving or turning on our air conditioning or heating. I am sure that owners of bricks and mortar businesses have seen their rents and business taxes rise over the years. So why get all hot under the collar because eBay have raised some of their fees?

As long as your business is all about selling on eBay you are going to be totally tied and reliant upon them. I have no reason to believe that eBay will not continue into the foreseeable future providing a service the same or similar to the one that is available today. But perhaps we should be looking for ways to reduce the reliance on a company over which we have no control.

Just because eBay is the market place that finds the customers for us it does not mean that we cannot develop a relationship with that customer outside of eBay. Normally you will have an e-mail and physical address of your auction customers and you should be using these to build a customer list. Many sellers who started out selling purely on eBay now find they are making greater sales by e-mailing or sending offers by snail mail to their loyal customer list.

The big advantage of this is of course it does not matter how high eBay fees go up because you so not have to pay any fees to sell to your list.

My advise is to stop worrying about the odd fee increase and get on with building your customer list and developing your business both inside and outside of eBay. It is a lot more profitable than whinging.

Article Source:  http://global-in-arm.com/
  Please Rate this Article
  

New Article
The art of e-Newsletter Design and Content Development
SMS Technology - Simple but Effective
Buzz Marketing - What’s the "buzz" about?
Increase your PageRank with Free, High-Quality, no NOFOLLOW Links to your Web Site or Blog
Looking for a profitable and cost effective way to market your business?
Create an Irresistible Sales/Opportunity Story That Works Every Time!
Small Business Marketing Secrets - Use Repetition And Impact For Big Results
Creating Customers
Focus On The Right Things To Grow Your Business Better
7 Keys To Grow Your MLM Downline
 
Old Article
Viral Marketing with a Twist
What Howard Stern Can Teach You About Successful Internet Marketing!
Ways To Use Your Own Labels
How Do I Get To The Front Page Of Search Engines With Links?
Simple No Risk Strategy To Squeeze More Money Out Of Your Customers!
How to Choose Business Software Based on your Needs
Understanding Resell Rights & How To Create Your Own Resell Rights Products
Marketing Management And The Eu
Do You Need A Promotion
Consider Corporate Holiday Gift Ideas - All Year Long
Free Giveaways - How to use them Creatively
Imprinted Golf Shirts - 7 Reasons That Make Them Extraordinary Gifts
These are the niche marketing secrets
Is Your Message Vanilla?

Discount Hotel Reservations
Shareware, Freeware Thiet ke noi that 

Counter:
658982


Copyright © 2006 http://global-in-arm.com LLC. All Rights Reserved.

Exchange sites: Contact Us (email: redbluevn@yahoo.co.uk)