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Home > Business > Customer Services > Customer Service Tips That Generate Referrals
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Customer Service Tips That Generate Referrals
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How do you define good customer service? Does that simply mean the
satisfactory marketing and sale of a product or service to a customer
or does it mean something else? Is providing good customer service,
good enough?
In these days of below average customer service, you may think
providing good service will set you apart from the pack. Well, I am
here to tell you that nothing less than exemplary service will help you
succeed. By incorporating the “wow” factor into every successful sale,
you will achieve greater profits and better customer satisfaction.
To achieve the “wow” factor, you must be honest, knowledgeable,
friendly, professional and deliver on your promises. Do not over
promise, but do not under promise either.
In addition, you must be able to provide a high level of service to
everyone who comes in contact with your business. If you do, you’ll
also get more referrals from your satisfied clients.
“Wow” everyone who comes into contact with you and your business. You
want people to be blown away by the extraordinary level of service you
deliver to your clients. Demonstrate your exceptional level of customer
service by showing your generosity through gift giving. Your goal
should be to deliver such a high level of service that your clients
can’t wait to tell their family members, friends and co-workers about
your company.
Everyone who comes into contact with your business is a potential
client or referrer. Reward those who refer people to you by offering
them a gift. Send gifts to all business associates in order to gain
favor. This is a great way to build relationships with the people you
rely on to do business. Look for a reason to send these people a thank
you card along with a gift.
So, what types of gifts should you send? I’ll leave that up to your
imagination, but here are some ideas to help you get started:
Movie passes
Starbucks cards
Flowers, houseplants
A ticket for a free car wash
Gift candles
Favorite recipes
Gourmet chocolates or gourmet popcorn
Successful sales people always make sure their faithful referrers are
regularly and consistently rewarded. Set aside the best rewards for
your top referrers. This may include:
Dinner for two at a fancy restaurant
Tickets to the opera or to a rock concert
A gift card
High end fruit or gift basket
Potted plant or flower arrangement
A personally inscribed pen
Yes, when it comes to gift giving the sky is the limit. The more
personal the gift, the more likely it will be remembered and it will
serve as a thoughtful reminder to your best referrers the next time
someone is in need of your exemplary services.
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