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| Home > Business > Public Relations
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| Foreign language learning for business success |
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If you understand a language then you will understand to a large extent the culture that goes with it, and if you understand the culture you will pick up on subtleties that you might otherwise miss. |
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| Subway 52: Moving Mobile Billboard |
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Waiting for “Subway 52” and don’t know how to get on? Fear of speaking can affect business success. You will eventually lose momentum to sustain higher achievements if you settle with the every day coffee and donuts.
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| What is Customer Relationship Management? |
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Customer relationship management, or CRM, refers to reliable systems, processes, and procedures that allow companies to better manage customer relationships. It is a corporate level strategy that focuses on creating and maintaining effective communication with its customers. Ideally, a sound CRM strategy should develop an end-to-end process that encompasses sales, customer service, and marketing.
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| 10 Steps to a More Dynamic Voice! |
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"Speak up, Counselor! Speak up!" So went the big Federal drug trial (on which I was a juror) as the Federal judge admonished the prosecuting attorney over and over, every day, during the course of the trial. "We can’t hear you." |
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| A Call Center Is The New Touch Point With Customers |
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Contact centers, commonly known as call centers have become the touch point for customers and business. These contact centers have grown from simple telephone sales to full customer service organizations. From billing issues and quote requests to full sales teams, the call center has delivered on the promise of lower overall costs to many businesses. |
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| 3 Advantages of using Electronic Press Releases |
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A simple 1-page press release can be the most powerful marketing tool in your arsenal. Here are my top 3 reasons for using electronic news releases…
1) Media Relations
You can send your press releases via email to the journalists and websites that cover your industry. This will generate publicity for you in the form of news stories, product reviews, and links to your web site that will help you increase your credibility and sales. |
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| Using Headshots to Define Your Business Brand |
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Do you ever wonder if you should put your photograph on your website?
Many online business owners seem to opt into the anonymous aspects of internet ecommerce. They don't publish their name, let alone share their face with website visitors and customers. But is that the right decision? |
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| Change Your Tone - Media Coverage Shouldn't Be Toned By Software |
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The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of "BlackBerry thumb" -- but nevertheless getting your media coverage electronically has never been easier or more mobile. |
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